July 16, 2018
Well it’s been quite some time since you heard from us—last time we were freezing here in The Big Apple and now we’re sweltering.But we haven’t just been lounging around consuming adult beverages and moaning about Mother Nature’s choice of climatic condition; no we’ve been insanely busy trying to get our skincare business up and running.It seems like we no sooner got one item checked off than others reared their pesky heads—everything from finding a graphic designer to create product logos we loved to negotiating shipping contracts (we offer free shipping in the continental US!),to getting boxes and labels designed, to dealing with international banking regulations(don’t ask—except to say that we have been scouring the world for the best and most effective ingredients for you; on the bright side I have a lot of new friends at my local JP Morgan Chase bank).Starting a business is a lot like playing a never-ending game of whack-a-mole. And as fast as you can say “receding launch horizon” I have been churning out “to do” lists that caused Maria to flee lest they bury her.
And speaking of Maria, in the midst of all this hilarity and testing and concocting exciting new oils, she got kicked out of her building owing to the plan to turn it into an Upper West Side McMansion.Good luck with that I say, but that’s another topic entirely. Such is the nature of real estate life in NYC, but I would be lying if I said the timing was not a tad on the inconvenient side.On the other hand the, skincare gods smiled on us and she found a really nice apartment close to mine in a matter of days (the odds of this resemble those proverbial flying porcines). But our launch horizon receded yet again.
Now that the big day may actually be upon us, it hardly seems real. But we are nonetheless massively excited to share our new concept in skincare and our first products with a world outside of the friends and family who have heretofore been our enthusiastic test subjects.Our products are really two products in one (beautiful!) package---Maria, the Beauty expert, has created formulations to hydrate, soften, and anti-age your skin while yours truly, the Mind part of the equation, has added ingredients to benefit your state of being.(The first products are for sleep, energy and uplift but we hope to follow soon with calm and focus and a number of amazing others still in our development pipeline). Think of it as giving your face an aromatherapy session while you take care of your skin or as Skincare meets Wellness or as Skincare Plus or as beauty inside and outside or as holistic beauty.
I can go on, but Maria will throw something at me because I talk too much about my side of things and not enough about hers.Our products are about beautiful skin.The other benefits of our products are the bonus.We hope you enjoy using them as much as we have enjoyed creating them.Consider the last mole whacked.For now.